Nivîskar: Nate Delesline III
Dîrok: 10 Çile 2012
Belavok: Nûçeya-Rojane ya Rojane (Harrisonburg, VA)

HIYAR: NewBridges dilxweş dibe ku gotara jêrîn parve dike ku hevkariya meya hêja ya bi Gravity Group re vedibêje. Lêbelê, yek xalek zelalkirinê ev e ku malpera me bi navgîniya Estland Design e.
 

HARRISONBURG - NewBridges Immigrant Resource Center has a new professional-grade website and publicity materials - all at no cost - thanks to Gravity Group, a local marketing and communications agency.

The brand makeover, which also included a new logo, brochures and a tagline, were donated to NewBridges, which beat out almost three dozen other nonprofits that applied for the company's "brand challenge."

NewBridges began in 2000 as an initiative of several local churches to serve the Harrisonburg area's immigrant community.

Alicia Horst, NewBridges' executive director, said it's an ongoing challenge for nonprofit organizations to effectively communicate their message and goals to clients, donors and the community, all while working with a limited budget and small staff.

"You're there to help people, but you're not always thinking about all these other audiences," Horst said. "It's a learning curve."

Karmendên Grûba Gravîtasyonê ji bo NewBridges pirtûkek marqeyek jî çêkirin û ji karmendên piçûk ên çar-kes re fam kirin ka meriv çawa Facebook û malperên din ên medyaya civakî baştir bikar tîne.

Pargîdanî NewBridges-ê li ser 35 komên din ên ne-qezencê yên ku ji bo firsendê serlêdan kirin ku di 2011-an de xwedan venêrîna kirrûbirrîn û markayê be, hat hilbijartin.

"What we really looked for was an organization [where] there was a definite need and they showed a lot of potential," said Lindsey Laughlin, a marketing and communications specialist with Gravity Group, which has been in business in the Valley for about 20 years.

Christian Perritt, Gravity's creative director, said he hopes other local companies will follow its lead in partnering with nonprofit organizations.

"Your brand identity is key to how audiences perceive you, and I think NewBridges' new brand identity will help them to better share their story with their clients, donors, and volunteers," Steve Gilman, president of Gravity, said in a statement.

Starting this month, Gravity will begin accepting applications for what they're dubbing the 2012 nonprofit brand challenge. Gilman said the company's goal is not only to serve organizations, but to empower them as well.

Horst said she's excited to move forward with New Bridges' new look.

"What I'm realizing is that we have incredible tools and it's up to us to utilize them well," she said.

Copyright (c) 2012, Rojnameyên Byrd, Hemû maf parastî ne.